Think Star Wars all the action scenes where shot on giant green screens the actors when then put into another scene with armies behind them fighting. This technique is called Chroma screen shooting.
For example the shot below is a shot of a Creative Zen Micro MP3 player shot on a blue chroma screen.
The Creative Zen Micro Player was later removed from this blue chroma screen during post production. This was done with photoshop using colour selection layers to remove the Zen Micro MP3 player onto a separate layer with out the blue background. It was then later added to a water fall as part of a design brief the finished image is below to show you just how effective this technique can be and how you are only restricted by you own creativity.
This is what Chroma Screen work is all about.
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